Following on from last year’s successful “16 teaspoons” campaign, this year we are highlighting how marketing makes sugary drinks seem much more appealing than what they really are.
A feature of this campaign is the hard-hitting message that sugary drinks are full of crap – both the marketing and the products themselves.
Something that is not worth anything, not useful, nonsense, or of bad quality.
Our Rethink Sugary Drinks campaign is funded through the generous support of the South Australian community.
The campaign launched on 4 December 2022 running through to March 2023 as an integrated campaign across social media, radio and a variety of other channels. The aim is to combat the oversaturation of sugary drink advertising during the summer period—asking South Australians, particularly teenagers and young male adults to rethink that sugary drink and make a healthier choice instead, by drinking more water.