The past year has been another exciting, while challenging, one for Cancer Council SA. Even though we have been confronted by a difficult fundraising environment, we have remained dedicated to improvement: developing more programs, reaching more communities, and helping more people.
At Cancer Council SA, we are reshaping our future so that we can continue to grow as our community does. The new Integrated Fundraising Strategy will form the backbone of sustainable income generation into the short- and long-term future across the key pillars of our organisation.
Investing in the future of research
Cancer Council’s Beat Cancer Project remains the cornerstone of our $14 million research investment over the past seven years. This partnership model ensures that every donor dollar can make the biggest possible impact in the research space.
This year, we have continued to fund Research Chairs Professors Ross McKinnon, Timothy Hughes and David Roder in their respective impactful projects. We have also funded 14 new projects, with topics including boosted participation in bowel cancer screening, enhancing a clinical trials network, and new and better treatments for breast, prostate and blood cancers. This investment in ground-breaking research is one that will truly get us closer to a cancer free future.
We also saw the opening of our Cancer Information Centre at the new Royal Adelaide Hospital, marking another on-site information touchpoint for loved ones and patients.
Supporting South Australian families
Over the past year, we have refined our Supportive Accommodation strategy, which has shifted how we position ourselves across metropolitan Adelaide. The Cancer Council Lodges—Greenhill and Flinders—represent a home away from home for many of our guests, and will be receiving a series of upgrades to ensure they provide greater comfort and security during a difficult time.
With 27 South Australians diagnosed every day, Cancer Council 13 11 20 remains the gateway for all those people affected by cancer―people with cancer, loved ones, health professionals and students―to access information and support from trained cancer nurses and to learn more about our services.
Empowering communities through prevention
Our focus this year was again on extending the range of our prevention sessions and audiences. We secured more funding for both youth and pregnancy smoking cessation courses, which now form part of our existing national Aboriginal and Torres Strait Islander programs.
Local focus, national collaboration
Our position as a member of the national Cancer Council federation allows us to collaborate on issues relevant to all Australians, while simultaneously maintaining our spotlight focus on issues exclusive to South Australians.
This year also marked the roll-out of our renewed national Masterbrand campaign, injecting new life into the way we communicate with our supporters. Focusing on the every minute, every hour, every day concept, accompanied by a reinvigorated look and feel, it’s a shift that reflects an evolving Australian public. In order to have the biggest possible impact, we must first reach as many people as possible. As one of our passionate supporters, I know you will continue to help us by spreading the message about what we do, and who and how we help.
This is how, with your help, we are getting closer to a cancer free future.