An estimated 194,000 adults, or 17 per cent of South Australians, get burnt on an average weekend.
And as a country, we’re not fairing much better. Australia has the highest rate of skin cancer worldwide, with two in three Australians being diagnosed by the age of 70.
Despite these statistics, skin cancer is one of the most preventable forms of cancer, and the figures for young people and children are much more promising.
In fact, the children of today are our most SunSmart generation ever.
Ongoing effective campaigns have successfully reinforced the need to protect young ones in the sun, with parents understanding the importance of all-inclusive sun protection such as rashies, sunscreen, hats, shade and sunglasses.
Melanoma rates in Australians under 40 are dropping, although older generations still have a long way to go.
This National Skin Cancer Action Week, Cancer Council SA is encouraging South Australians to join the SunSmart generation that they have raised, and remember to slip, slop, slap, seek and slide.
Because the simple truth is that you can’t protect your loved ones if you don’t protect yourself.