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    New campaign shows UV rays all add up

    03 December 2017

    A new Cancer Council SA campaign “UV – it all adds up” is highlighting the irreversible damage that UV radiation does to the skin

    The campaign, which will air on South Australian TV screens from Sunday, shows how every time skin is exposed to UV radiation the damage adds up, which in turn leads to an increased risk of skin cancer.

    With recent statistics showing that 194,000 South Australian adults are still getting burnt on an average summer weekend, the message is particularly important as UV levels hit the extreme range and outdoor activities increase.

    Cancer Council SA Manager for Education and Information, Joanne Rayner explains.

    “UV radiation is the major cause of skin cancer and exposure of unprotected skin to UV radiation levels of 3 and above will result in skin damage, which in turn increases the risk of a skin cancer developing,” she said.

    “You don’t need to have a suntan or get sunburnt for skin damage to occur, every occasion of exposure is damaging your skin.”

    Research shows that just over 1 in 4 South Australians use temperature to guide their sun protection habits, however temperature has no relationship to UV levels.

    “UV radiation can still be high on cool or overcast days and is particularly hard to judge as it’s invisible, so you can’t feel it,” said Ms Rayner.

    At least 2 in 3 Australians will be diagnosed with skin cancer before the age of 70, with more than 800 new cases of melanoma in South Australia each year.

    An increasing number of South Australians are using UV levels to guide their sun protection but it’s still not enough. This new campaign is important in highlighting how damaging UV radiation can be. If more people understand the message, more people will be protected against skin cancer. 

    With thousands of South Australians gearing up to watch Australia take on England at Adelaide Oval this weekend, the message is particularly timely.

    “While the weather looks cool, UV levels will still be very high to extreme so skin protection is a necessary part of preparing for the game,” said Ms Rayner.

    To find out more about UV radiation levels download the free SunSmart App from the Cancer Council SA website at cancersa.org.au.

    For more information about how to be SunSmart visit cancersa.org.au or email sunsmart@cancersa.org.au.

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