12 September 2019
This January, join the team that’s making a difference by registering for Cancer Council’s Ride for a reason and raise vital funds to support all Australians impacted by cancer.
Held on Friday 24 January, Ride for a reason enables participants taking part in the Santos Tour Down Under Challenge Tour to make their ride count and fundraise for Cancer Council.
In its 11th year, Ride for a reason has raised more than $4million for Cancer Council since it started, supporting research, prevention, advocacy and support programs that save lives.
Cancer Council SA Chief Executive and Challenge Tour participant Lincoln Size said that Ride for a reason has become an integral part of Cancer Council’s fundraising calendar and urged all cyclists riding the Challenge Tour to register and make their ride count.
“Since 2009 we have joined with the South Australian Tourism Commission to give participants a chance to Ride for a reason and raise critical funds for those impacted by cancer in our community. We’re thrilled to be involved again as the event charity partner in 2020,” he said.
“All the money raised through Ride for a reason makes a huge difference to the lives of those impacted by cancer and I’m looking forward to seeing all of our passionate Ride for a reason riders out on the road in the lead up to the Tour Down Under in January,” he said.
In 2020, anyone who Rides for a reason also has an extra incentive, with prizes on offer and riders able to earn exclusive Santini Ride for a reason kit with each fundraising milestone they reach.
The first 150 participants to raise $500 or more before Tuesday, 31 December will also earn a customised Ride for a reason jersey to wear on event day.
If you want to make your ride count but don’t think you can tackle the Tour Down Under route, you can still make a difference by registering to take part in the January Distance Challenge.
Launched in 2019, the January Distance Challenge allows riders to set a distance goal which they can complete any time throughout the month, with family and friends sponsoring them along the way to achieve their goal.
For the first time in 2020, participants can also register to do the combined Tour Down Under and January Distance Challenge, meaning that any km’s they complete throughout the month, including the Challenge Tour, will count towards their total.
Anyone who registers to Ride for a reason, either in the Challenge Tour or as part of the January Distance Challenge will have access to an elite training program written by five time Tour de France rider, Olympian and former Tour Down Under Winner, Patrick Jonker.
Pat said he’s looking forward to joining the Ride for a reason team again in 2020 and supporting all those impacted by cancer.
“Ride for a reason is a fantastic opportunity for cyclists to ride the same route as the pros while also raising critical funds which make a huge difference to individuals and their families going through a cancer diagnosis,” he said.
“Even though the route might be challenging, it’s nothing compared to the challenges faced by those impacted by cancer, which motivates me to come back year on year and ride for the ones that I love and I’m thrilled to be leading the Ride for a reason charge again this year,” he said.
Money raised through Ride for a reason enables Cancer Council to invest in ground breaking research, run lifesaving prevention programs, support people impacted by cancer and advocate on behalf of the community.
Since the event started in 2009, Ride for a reason has raised more than $4million for Cancer Council. This year, Cancer Council is hoping to raise more than $350,000 to support all Australians impacted by cancer.
For more information about Ride for a reason and to sign up visit rideforareason.com.au.
About Ride for a reason
Ride for a reason is South Australia’s leading cycling program, giving participants the chance to challenge themselves while also fundraising for Cancer Council. Money raised through Ride for a reason will enable Cancer Council to investing in ground-breaking cancer research, empower people to reduce their own risk and provide essential support to everyone affected by cancer.
The four start locations for the 2020 Ride for a reason are:
- Norwood to Murray Bridge – 162.2km
- Williamstown to Murray Bridge – 110km
- Mr Torrens to Murray Bridge – 78.5km
- Mannum to Murray Bridge – 33km