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water
Feeling sluggish? Dehydrated? Your body is literally craving water! Stay sharp, energised and refreshed with the simplest health hack: drinking more H2O.
Mastering the perfect bottle flip takes skill, precision and, most importantly, the right amount of water.
The key to nailing the trick is filling your bottle about one-third full, creating the perfect balance for rotation and landing.
Too much or too little water? The flip won’t stick!
Beyond the trick itself, staying hydrated keeps your focus sharp and your reflexes quick—everything you need to land that perfect flip.
So, whether you’re flipping water bottles for fun or challenging your friends, remember: water isn’t just in the bottle. It’s in you, helping you crush every trick shot!
Because water? It’s flippin’ good for you!
In South Australia:
Source: South Australian Population Health Survey Children (2022) (2023)
Water for the win!
Drinking tap water is free and it’s the best drink for hydration for kids and teenagers, our community and our planet.
Sugar-free and diet drinks are cleverly marketed to appear to be better for you than their sugary versions. In reality, they keep you hooked to their sweetness, they offer zero nutrition and they’re acidic, which can lead to tooth erosion and dental cavities.
Avoid these pitfalls by drinking water instead. It keeps your body functioning at its best!
Here’s why:
💧 Hydration = brain power: Hydration helps you stay alert and boosts your concentration.
🧠 Prevent headaches: Drinking water helps prevent headaches from dehydration.
🦷 Keep smiling: Tap water contains fluoride, which strengthens your teeth and prevents tooth decay.
❤️ Support your organs: Staying hydrated helps your heart, kidneys and gut work efficiently.
🚀 Enhances performance: Whether you’re flipping bottles, playing sport or hitting the gym, drinking water helps your body function at its best!
Give your body what it really needs. 💙
Simply put. Water is flippin’ good for you!
To learn more about drinking water and your health visit:
Want to know how much sugar really is in that drink? Check out:
FAQs: Water, sweet drinks and cancer prevention
Cancer Council SA is committed to raising awareness about cancer prevention and reducing consumption of unhealthy drinks a public health priority[i].
When consumed regularly from a young age, sweet drinks and their sugar-free versions can lead to tooth decay in the short term, and health problems later in life, including gestational and type 2 diabetes, kidney stones, chronic kidney disease, heart disease and obesity-related cancers.
Tap water is the best drink for your body and mind, it’s that simple. Yet how often do you see ads nudging you to fill up your water bottle, drink from a fountain, or order a free glass of tap water?
The big food and beverage industry prioritises profits over public health and spends millions on pushing unhealthy food and drink ads to children and teenagers every day.
Our research found 80 per cent of food and drink ads within 500 metres of Adelaide schools were for unhealthy products, and we commend the State Government for taking action by becoming the first state to ban junk food advertising, including images of artificially and sugar-sweetened drinks, on public buses, trains and trams from 1 July 2025.
By highlighting the positive benefits of drinking tap water with this campaign, we are promoting a sustainable and simple health behaviour that optimises wellbeing, to the audience that’s most vulnerable: teenagers.
[i] World Health Organization WHO urges global action to curtail consumption and health impacts of sugary drinks; Rethink Sugary Drink – Rethink Sugary Drinks
Research shows successful obesity prevention initiatives in adolescents today, could achieve substantial heath and economic benefits later in life[i].
Adolescents are sensitive to developing lifelong habits[ii] and when teenagers obtain employment, they acquire the financial means and independent purchasing power that makes them attractive (and vulnerable) to industry pushing ads for sugary drinks and junk food, driving long-term habitual consumption.
Data from the latest South Australian Population Health Survey shows that South Australian children aged 15-17 years had the highest daily soft drink (21%) and sugar-free soft drink (24.2%) consumption in our state.
That’s around 1 in 5 South Australian teens downing sugary drinks and almost 1 in 4 sipping artificially sweetened drinks daily.
This is no coincidence.
Australian teenagers aged 14-17 years old were found to be targeted with an average of 24 junk food and six alcohol ads every day in a recent report by Deakin University.
Advertising of unhealthy drinks is recognised by the World Health Organization as having a harmful impact on the diets of children, affecting their nutrition knowledge, dietary preferences and consumption patterns.
Cancer Council SA is streaming the campaign across popular social media and gaming platforms and hopes the fan fiction storytelling will resonate with teens, offering an attractive alternative to the unhealthy drink advertising they’re more commonly exposed to.
[i] Wang, LY. et al. 2010. Long-term Health and Economic Impact of Preventing and Reducing Overweight and Obesity in Adolescence. J Adol Health 46: 467-473.
[ii] Calabro, R. et al. 2022 Socio-cognitive determinants of sugar-sweetened beverage consumption among young people: A systematic review and meta-analysis. Appetite 180 (2023) 106334.
As a not-for-profit organisation, we cannot compete with the million dollar budgets the beverage industry has to push unhealthy drinks in an attractive and appealing way, shown to drive kids’ preferences and consumption habits[i].
However, we believe the barrage of unhealthy drink advertising that peaks over summer should not be the only wallpaper teenagers see.
Thanks to the generous support of the South Australian community, we’re going where our target audience hangs out – online – using popular social media channels and gaming websites to share our campaign which will stream from February to April 2025.
Our research tells us people respond best to campaigns with a positive and simple message[ii].
Fluoridated tap water is the recommended beverage for health and hydration[iii] to replace unhealthy drinks, and we don’t want to over complicate our message.
We’ve taken care to create a contemporary and mindful ad that promotes a sustainable and protective health behaviour, incorporating appropriate language, appealing music, entertaining visual appeal and the right channels to reach our audience and make a splash.
Our aim: to highlight how fun it is to drink from your water bottle, to offer a fun and attractive alternative to the unhealthy drink advertising teens are more commonly exposed to.
Central to this campaign is the animated fan fiction video that was locally designed in 3D along with its very own edgy soundtrack.
Drinking water has never looked or sounded better! The creative also features a water bottle flip trick shot filmed by an Australian teenage YouTuber, which has been a popular social media trend among the campaign demographic.
[i] A 2021 study published in the Australian and New Zealand Journal of Public Health found that between 2016 and 2018, advertising expenditure in Australia for sugary drinks exceeded $129M, with sugary drink advertising peaking in the summer months. Source: Haynes et al. 2021. Sugary drink advertising expenditure across Australian media channels 2016-2018. Aust NZ J Public Health. 2021; Online; doi: 10.1111/1753-6405.13103
[ii] Zoellner JM. Et al. 2012. Exploring the theory of planned behaviour to explain sugar-sweetened beverage consumption. J Nutr Edu Behav 44(2): 172-177.
[iii] National Health and Medical Research Council. Australian Dietary Guidelines; NHMRC: Canberra, Australia, 2013.
Cancer is among the most feared health conditions[i] and as a trusted cancer prevention organisation, we don’t want to trigger anxiety about artificial sweeteners, sugar, weight gain and cancer.
By highlighting the positive benefits of drinking tap water, we are shining a spotlight on a sustainable and protective health behaviour the South Australian community can easily adopt, without sounding preachy, judgemental or casting fear.
[i] Trumbo, CW. et al. 2007. Cancer anxiety and the perception of risk in alarmed communities. Risk Anal 27: 337-350.