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Cancer Council, in partnership with the Australasian College of Dermatologists is calling on the Federal government to invest in a national skin cancer prevention campaign, to help protect Australians against skin cancer.

New data shows that more than one in four Australians (28 per cent) admit that sun protection isn’t a part of their daily routine in summer. This is particularly concerning, given that damage caused by over exposure to UV radiation from the sun can lead to skin cancer.

The findings have been released by Cancer Council, in partnership with the Australasian College of Dermatologists for National Skin Cancer Action Week (21st-27th November).

Cancer Council SA Community Education Coordinator Diem Tran said, “2021 marks the fortieth anniversary of the iconic Slip, Slop, Slap campaign, and despite improvements in melanoma rates amongst Australians under 40 years of age, skin cancer remains the most common cancer, the most costly cancer, and one of the most preventable.”

Currently, two in three Australians will be diagnosed with skin cancer by the age of 70, with Australia having one of the highest rates of skin cancer in the world.

“When it comes to skin cancer prevention, the job’s not done. It’s been 14 years without federal investment in a national mass media skin cancer prevention campaign, and whilst the majority of Australians know the phrase ‘slip, slop, slap’, our research shows that younger Australians need more education when it comes to sun protection. Older Aussies also need a reminder to be safe in the sun,” added Tran.

Data from the Life in Australia™ 2019 Summer Sun Protection Survey shows that young Australians are considerably less likely to have used sun protection – especially protective clothing – than older adults, with one in five 18–24-year-olds (21 per cent) reporting that they do not use sun protection whilst outdoors, compared to just one in 10 Aussies aged 45-64 (10 per cent).

The data also revealed that almost nine in 10 Australians (87 per cent) are in favour of government investment in skin cancer prevention programs.

“By taking action and investing in a national skin cancer prevention campaign, we’ll elevate the importance of understanding skin cancer risk and support Australians to improve their sun protection behaviours – particularly young Australians, who may not have seen the skin cancer prevention campaign from more than a decade ago,” said Tran.

In 2021, an estimated 16,878 melanomas will be diagnosed in Australia and there have been around 26,000 deaths since the last national skin cancer prevention campaign 14 years ago, presenting the highest cost burden to the health system of any cancer type at around $1.17 billion annually, according to The Australian Institute for Health and Welfare (AIHW).

President of the Australasian College of Dermatologists, Dr Clare Tait, says that it is imperative that we remind and educate all Australians, particularly our youth, on the effects of sun damage in order to reduce their risk of skin cancer, including potentially deadly melanoma.

“To reduce the risk of developing skin cancer, all Australians need to use the five forms of sun protection: Slip on sun protective clothing, Slop on SPF 30 or higher broad-spectrum sunscreen, Slap on a broad brimmed hat, Seek shade and Slide on sunglasses whenever the UV level is 3 or above.

“Sun exposure from an early age can be damaging to the skin, and lead to skin cancer later in life. If we can instil daily sun protection measures in younger Australians it will help to minimise the effects of sun damage, and in return, reduce the impact of skin cancer for future generations. However, it’s important that all Australians are educated on how they can minimise UV exposure when outdoors and prevent skin cancer, because it’s never too late to prevent further damage,” said Tait.

Over-exposure to UV radiation from the sun is the single greatest risk factor for skin cancer with around 2,000 Australians dying from the disease every year.

Evidence from previous SunSmart campaigns shows that sun protection behaviours increase as skin cancer prevention campaign advertising increases and decreases when advertising is absent.

“After more than a decade, it’s time for a significant investment to be made in mass media campaigns to increase awareness about skin cancer risk and sun protection. These campaigns need ongoing funding to be successful so that new generations hear the SunSmart message and older generations are reminded about the importance of sun protection. We want to support all Australians to be SunSmart in order to help reduce the number of skin cancers diagnosed in Australia, because the job’s not done until we’re all safe in the sun,” said Tran.

To learn more, visit the Safe in the Sun website.